Bringing story, culture, and community into a digital space for Freshly Ground Stories – a platform supporting storytellers through coaching, media law, and creative strategy.
Website - Social Media Templates - Custom Illustrations
Freshly Ground Stories partnered with Lopalite to expand an existing brand identity that already held a strong sense of personality, from its colour palette to its graphic elements and visual tone.
While the foundations were already developed, that identity wasn’t yet coming through in the Squarespace website they had built in-house. The goal was to expand and translate the brand more fully online, creating a website that not only functioned smoothly across the many parts of their multidisciplinary offering, but also reflected the depth, warmth, and cultural relevance at the heart of what they do.
At its core, Freshly Ground Stories is about connection through storytelling — to community, to culture, and to lived experience.
The redesign focused on building a digital space that could hold all of that with more clarity and intention. Through a more considered site structure, expanded page design, and stronger visual storytelling, the website was reshaped to feel more immersive, expressive, and aligned with the essence of the brand.
Alongside the website redesign, the project included illustrated elements to deepen the storytelling across the site, as well as a set of social media graphics designed to bring that same visual language into their audience communication. Additional functionality was also introduced, including new pages, blog integration, and SEO improvements, helping the platform feel more connected, more discoverable, and better equipped to grow with the brand.
